What are billboards with lights called?

Display medium

For more billboard lightinformation, please contact us. We will provide professional answers.

Not to be confused with Variable-message sign

Electronic signage (also called electronic signs or electronic displays) are illuminant advertising media in the signage industry. Major electronic signage include fluorescent signs, HID (high intensity displays), incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage.

Status

[

edit

]

Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.

Average percentage of various signs usage

[

edit

]

Type of Signage[1] 2001 2002 2003 Fluorescent 47.3% 46.9% 46.3% HID (High Intensity Display) 1.9% 2.4% 2.0% Incandescent 2.0% 1.9% 1.8% LED 3.9% 6.2% 7.2% Neon 43.0% 41.3% 41.7% Others 1.9% 1.2% 0.9%

Regulation (USA)

[

edit

]

It is not difficult to have an electronic sign for your business; however, it is not simple to get a permit to install an electronic sign. There are two terms for the advertising industry, off-premises advertising device and on-premises advertising device. Usually, there are different regulatory and zoning set up by different cities for different types of advertising media.

Results of State Statutory Review

[

edit

]

Source:[2]

Prohibitions on Signs... ...with red, flashing, intermittent, or moving lights, unless it is a public service display ...that are not sufficiently shielded to prevent beams or rays of light from causing a glare or vision impairment that affects driver vision ...that are placed so as to obscure or interfere with traffic control devices ...that are so illuminated as to obscure or interfere with traffic control devices ...located on interstate or primary highway outside of zoning authority of incorporated cities within 500 ft of an interchange or intersection at grade or safety roadside rest area ...other state highway says 300 ft limit ...directional signs may not be located within 200 ft of an interstate, or intersection at grade along the interstate system or other freeway, or within 2,000 ft of a rest or scenic area or parkland ...timing limit Alabama Yes Yes Yes Yes Yes Yes Alaska Arizona Yes Yes Yes Yes Arkansas Yes Yes Yes Yes Yes California Yes Yes Yes Yes Yes Yes 4 sec-message display, 1 sec-message change Colorado

NOTE: prohibits signs which have a moveable advertising face permitting any change in sign content or message

Yes Yes Yes Yes Yes Yes Yes Delaware Yes Yes Yes Yes Yes Yes Florida Yes Yes 1,500 ft on interstate; 1,000 ft on federal aid primary highway Georgia

NOTE: prohibits signs with moving orcertain conditions are met

Yes Yes Yes Yes Yes Yes Message fixed for at least 10 sec, message changed in 3 sec or less, 5,000 ft spacing, default freezing sign if malfunction occurs Hawaii Idaho

NOTE: adds in blue lights

Yes Yes Yes Yes between displays on interstate or primary highway or public/scenic area; 1,000 ft from an interchange or rest area Yes Exposure time is long enough at maximum speed limit for sign message to be readable and comprehensible Illinois Yes Yes Yes Yes Yes Yes Iowa

NOTE: prohibits animated or moving parts in a sign

Yes Yes Yes Yes Yes Tri-vision signs 4 sec minimum display, 2 sec for transition Indiana

NOTE: prohibits animated or moving parts

Yes Yes Yes Yes Yes Yes Kansas Yes Yes Yes Yes Yes Kentucky

NOTE: prohibits animation and movement except for movement on and off of the sign

Yes Yes Yes Yes Yes Total message displayed within 10 sec, with each segment having a display time of 2 sec including change time Louisiana

NOTE: statute obtained does not have information on restrictions

Signs must be readily viewed for a time of 5 sec from the roadway at posted speed limit Maine Michigan Yes Yes Yes Yes Yes Yes Massachusetts

NOTE: prohibitions appear to be adopted by reference incorporating federal regulations

Not more than 3 rotating or alternate messages may be displayed on a sign Minnesota Yes Yes Yes Yes Mississippi Yes Yes Yes Yes Yes Yes, 350 ft Missouri Yes Yes Yes Yes Yes Yes Montana Yes Yes Yes Yes New Hampshire

NOTE: statute has no language on any prohibitions or restrictions

Nebraska Yes Yes Yes Nevada Yes Yes Yes Yes Yes Minimum display time of 6 sec, maximum change interval of 3 sec New Mexico

NOTE: prohibits animation or moving parts

Yes Yes Yes Yes Yes Yes New Jersey

NOTE: prohibits animation and moving parts

Yes Yes Yes Yes Yes Yes Minimum message time of 8 sec, maximum change time of 2 sec New York

NOTE: prohibits animation or moving parts except for public service announcement

Yes Yes Yes Yes Yes Yes North Carolina Yes Yes Yes Yes Yes North Dakota Yes Yes Yes Yes Yes Ohio

NOTE: no statutory information obtained

Oklahoma Yes Yes Yes Oregon Yes Yes Yes Yes Pennsylvania Yes Yes Yes Yes Yes Yes Rhode Island

NOTE: prohibits animation and moving parts

Yes Yes Yes, 750 ft Yes, 250 ft South Carolina Yes Yes Yes Yes Yes Viewing time 5 sec from roadside when traveling at speed limit Tennessee Yes Yes Yes Yes, 1,000 ft Yes, 500 ft Yes Texas

NOTE: no statutory literature included in file

Vermont Virginia Yes Yes Yes Yes Yes Washington

NOTE: prohibits animation and moving parts

Yes Yes Yes If sign change exceed 4 sec, turn sign off during change Washington, DC West Virginia Yes Yes Yes Yes Change time of 5 sec maximum without written approval Wisconsin Yes Yes Yes Yes Yes Wyoming Yes Yes Yes Yes Yes Yes Total of 42 states 36 36 15 29 28 21 22

Note: 10 states prohibit animation or moving parts except for public service announcement

Gallery

[

edit

]

See also

[

edit

]

References

[

edit

]

For more information, please visit mobile message board.

Bicycle advertising

Rolling Adz Billboard truck

Advertising on a recumbent bicycle

Bus and Taxi advertising

A mobile billboard, also known as a "digital billboard truck", is a device used for advertising on the sides of a truck or trailer that is typically mobile. Mobile billboards are a form of transit media; static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising.[citation needed]

Description

[

edit

]

Most mobile billboards are dedicated, customized LED trucks with large bodies for displaying advertisements. Some of these dedicated units offer features such as external sound systems, illumination, LED panels and hot/cold boxes for product sampling, although they are illegal in many cities. Digital mobile billboard trucks have become popular, but the most capable in terms of gaining exposure are static mobile billboards. Static mobile billboards do not share advertising space.

Some of the most cost effective mobile billboards are installed wraps on trucks and trailers that are in service delivering goods serving as multi-purpose vehicles achieving "green status" or "truck side advertising".

Box-type trucks with panels enclosing the cargo space can be turned into a mobile 3D display case. Many companies use these trucks for parades, product launches, furniture displays, and general rapid-awareness creation. Almost anything can be placed inside of the boxes for display.

For micromarketing campaigns, small-engine scooters and human walking billboards are used for experiential marketing and direct to consumer marketing.[citation needed] This form has become a very effective intercity advertising method for Chicago, Illinois.[citation needed]

Installation

[

edit

]

Advertisements on standard billboard trucks are installed by applying large vinyl sheets as decals, or by fastening a large sheet of vinyl to the sides of the truck or trailer using specialized aluminum frames.

With the new LED mobile digital billboard trucks require large expensive screens to be installed on trucks.

Effectiveness

[

edit

]

Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards. Out of Home Advertising Association of America said that 90% of US travelers have noticed outdoor mobile media billboards."New Study Finds More Than 90% of US Travelers Notice OOH Advertising". www.oaaa.org . 3M and the American Trucking Association noted 91% of the target noticed the text and graphics on truck advertising, and the Traffic Audit Bureau noted that on local routes monthly impressions ranged from one to four million hits.[citation needed] Product Acceptance and Research said 94% of respondents recalled seeing the Mobile Billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%.

Utilisation

[

edit

]

Mobile Billboards are generally used due to the perceived benefits such as being able to deliver a message in places where traditional billboards are unavailable. They also offer a medium that does not get cluttered by other advertisements and are not generally seen near competitors. Many also find it advantageous that the message is less likely to be tuned out by drivers than other advertising medians.

Legality

[

edit

]

Some municipalities have strict laws against mobile advertisements. According to the London Hackney Carriage Act 1853 (16 & 17 Vict. c. 33)[1] and section 9 of the Metropolitan Streets Act 1867 (30 & 31 Vict. c. 134)[2] it is not lawful for any person to carry any picture, placard, notice, or advertisement, on any carriage or on horseback or on foot in London except those which are approved of by the Commissioner of Police of the Metropolis or the Commissioner of the City of London Police.[3] Ad-bikes and billboard bicycles can often be used as a substitute. Smaller cities code compliance often use a complaint driven model wherein the smaller lighter trucks seem to have fewer complaints and are often allowed. [4] [citation needed] These mobile billboard trucks have been welcomed more by municipalities over the larger trucks.[citation needed]

In the US, mobile advertising falls under the First Amendment to the United States Constitution. The US Supreme Court has issued rulings that protect "commercial speech" as well. Hence, it is difficult for any jurisdiction to limit such advertising beyond public safety issues. Since most complaints regarding mobile advertising relate to oversized trucks with loudspeakers, the bigger companies are more likely to have lawyers on retainer who can remind the authorities of US Constitutional protection of free speech and commerce. However, content-neutral regulations of speech with a legitimate government interest are subject to a more deferential standard of review. Ordinances banning mobile billboards on traffic and public safety grounds, regardless of message and without singling out commercial advertisement, have been largely upheld as legitimately and reasonably regulating the form, and not content, of speech.[citation needed]

In Norway, the use of wrap advertising on buses was prohibited by the road authorities. The reason behind the ban was that in an emergency, the windows might need to serve as an emergency exit and that the advertising would make the window harder to break with the emergency hammer. Gaia Trafikk argued against the ban, pointing out that their tests showed that the thin wrap had no impact on the breakability of the window, but did remove the advertising which covered the windows.[5]

Other forms

[

edit

]

There are many other forms of outdoor mobile advertising, which are considered mobile billboards by some advertising professionals.[who?][citation needed]

One such form is called wrap advertising, which differs from mobile billboards because wrap advertisements typically envelop an entire vehicle, typically a car or small truck, while mobile billboards are large flat surfaces like traditional billboards.

Other mobile advertising formats include bicycles, airplane banner towing, blimps, and mobile billboards on water, towed by boats.[citation needed]

See also

[

edit

]

References

[

edit

]

The company is the world’s best pedestrian traffic lights supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.